Rethinking Market Development Funds in 2026 

Suppliers provide market development funds (MDF) to their partners to fund local marketing and demand generation efforts. Despite …

Savannah Bobo
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Colorful bars leading up to a jar filled with coins and topped with plant growth - outcome-based market development funds

Channel Marketing

Person using laptop - onscreen are Channel Marketing eBooks
Supercharge Your Channel Marketing with These Smart Strategies
#channel-insights #channel-marketing

Savannah Bobo

Man in glasses using computer - Using Channel Marketing AI
How Do You Actually Use Channel Marketing AI?
#b2b-engagement #channel-marketing

Savannah Bobo

Collage of images showing man inspecting HVAC unit, a plant with vent in background, and a hand adjusting indoor air quality controls - HVAC industry trends
HVAC Industry Trends to Watch in 2024: An In-Depth Look 
#channel-marketing #customer-loyalty

Savannah Bobo

HVAC system with hot air balloons in background - representing data-based HVAC sales strategies vs hot air
Stop Basing Your HVAC Sales Strategies on Hot Air 
#channel-marketing #channel-revenue

Savannah Bobo

5 Tips to Grow your Social Media Following
#channel-marketing #b2b-engagement

Alex Sleeper

How to Communicate the Value of your IT Business
#channel-marketing

Alex Sleeper

Ultimate Guide to Second Sends
#channel-insights #channel-marketing

Alex Sleeper

How to dodge the spam box (and why you end up there)
#channel-marketing

Alex Sleeper

What Is Interactive Promotion?
#channel-marketing

Savannah Bobo

Person using laptop with charts on hand for reference - demonstration of distributed marketing planning
What Is Distributed Marketing?
#channel-marketing

Savannah Bobo

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