Welcome to the Mid-Marketers Podcast

Join us as we tackle the challenges facing mid-sized business and uncover ways to stay ahead of the ever-changing marketing landscape.

Mid-Marketers Podcast

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Mid-Marketers Podcast
Mid-Marketers Podcast
Mid-Marketers Podcast

Looking for the resources mentioned in a particular episode?

In episode 4, we talked about the psychology of rewards and how they drive behaviors. If you liked what you heard and want more information, you can check out the blog post here.

Get ready to rev up your knowledge with this latest episode of The Mid-Marketers Podcast! We’re thrilled to welcome Lori Page, Senior Manager at Rinnai, as she dives deep into the evolving landscape of the trades and the impact of loyalty and channel marketing on growth.

Join Extu’s own CMO, Nichole Gunn, and Client Accounts Manager, Keenan Meadows, as they explore industry shifts, the growing talent gap, and actionable strategies for building loyalty among channel partners. Lori shares her unique insights into fostering lasting relationships with distributors and installers, even in the face of constant industry change. Tune in for insider perspectives on how Rinnai keeps their partners engaged, and discover strategies that can fuel your growth in any market. Don’t miss this conversation—packed with real-world advice from one of the best in the business!

Links mentioned in the episode:

Rinnai Training Center

Rinnai Pro360

Folds of Honor

Meet the Hosts of The Mid-Marketers Podcast

Mid-Marketers Podcast

Hi, I’m Nichole Gunn, CMO at Extu. With over 20 years of marketing experience, I have a proven track record of developing and executing innovative marketing strategies that drive revenue growth, enhance brand awareness and engage customers.

I am passionate about delivering measurable results through data-driven marketing, leading high-performing teams, and fostering a culture of innovation. As a dynamic leader, I’ve invested more than eight years in my personal leadership development journey through Vistage, and now CEO Tribe, under the wise coaching of Larry Hart.

Mid-Marketers Podcast

Hi, I’m Adam Dilbeck. I bring nearly a decade of industry expertise to Extu and am their Paid and Social Media Specialist. With a diverse background spanning from material sales to retail management to copywriting, I offer a unique perspective on our clients’ and our marketing challenges.

My passion for the outdoors and love for nerdy things fuel my creative problem-solving approach.

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