Our Fearless Channel Marketing Leadership
In the whirlwind of channel marketing, strong leadership guides the way, uniting partners, smashing goals, and making magic happen
Our Executive Channel Leadership
Our executive leadership team isn’t satisfied with being just another B2B marketing company. Helping brands gain channel growth is the passion that flows through our company, from the top down.
Steve has 30+ years leading in global retail, tech, and data-driven industries. He has led high-growth businesses and orchestrated reorganizations across multiple geos. He is an avid outdoor enthusiast, advanced-level mountain biker, and a devoted husband & father. MBA from Heriot-Watt. Thrives on daily challenges.
Chief Executive Officer
As CMO, Nichole drives demand gen strategies for Extu's channel tech and services. Her team boosted qualified lead gen by 1800% and contributed to Incentive Solutions' 20% YoY growth. Nichole holds a double BA in Marketing and Design. Enjoys family time and travels with husband and two mini-Aussies.
Chief Marketing Officer
Passionate and driven CFO, Billy Shida, brings innovation to finance. Expert in planning, budgeting, risk management, maximizing profitability. Natural leader empowering teams, driving organizational growth. Enjoys family time, golf, travel, Atlanta sports, coaching son’s sports.
Chief Financial Officer
Bill is a seasoned professional in private equity-backed firms, and specializes in digital payments. Led digital payment transition, oversaw acquisitions as VP of Transactional Sales at Blackhawk Network. Resides in Dallas, married for two decades, proud parent of two. Enjoys family time, podcasts, fitness.
Chief Revenue Officer
With 20+ years of tech expertise, Kelly excels as CIO. Developed solutions, managed tech for incentive programs. Author, editor of IT books/exams. Graduated cum laude with B.S. in Physics. Holds professional certs from Microsoft, Oracle, Cisco, (ISC)².
Chief Information Officer
John delivers successful digital products in media and finance. Former CTO at HotelsCombined, leading to growth and acquisition by Booking.com. Holds B.A. in Economics & Mathematics. Enjoys bushwalking, golf in Sydney's Northern Beaches.
Chief Technology Officer
Omid truly embodies our company culture, focusing on future of channel tech. He's led product roadmap, go-to-market strategy, client engagement. Key role in predictive data analytics. Holds BS in Software Engineering from McGill. Expanding Data Science expertise at HarvardX.
Omid Reza Sedaghatian
Chief Product Officer
The Industry Leaders Supporting Our Decision-Makers
From marketing leaders to those who help our clients create channel sales strategies and campaigns, our influencers are solutions-oriented and driven.