Rethinking Market Development Funds in 2026 

Suppliers provide market development funds (MDF) to their partners to fund local marketing and demand generation efforts. Despite …

Savannah Bobo
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Colorful bars leading up to a jar filled with coins and topped with plant growth - outcome-based market development funds

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Colorful bars leading up to a jar filled with coins and topped with plant growth - outcome-based market development funds
Rethinking Market Development Funds in 2026 
#channel-marketing #channel-revenue

Savannah Bobo

How Mature Is Your Channel Attribution? Take the Quiz
#uncategorized

Adam Dilbeck

Imagine of abstract chip labeled "AI" - AI in channel programs
How AI Is Changing Channel Incentives and Partner Engagement 
#b2b-engagement #incentive-programs

Savannah Bobo

Image of a person dressed like a ghost waving - Ghosted by your channel partner?
Ghosted by Your Channel Partner? Here’s Why You Didn’t See It Coming  
#b2b-engagement #channel-marketing

Savannah Bobo

What Is a Distributor Loyalty Program? 
#b2b-engagement #customer-loyalty

Savannah Bobo

jennifer-burk-118076
How Do You Measure Channel Incentive Program ROI?
#incentive-programs

Nichole Gunn

Two hands reaching through laptop screens to fist-bump | 6 Habits to Save Your Channel Partner Relationships
6 Habits That Will Save Your Channel Partner Relationships
#channel-marketing #b2b-engagement

Savannah Bobo

Graphic of a brain being inserted into computer circuitry - What Is Channel Intelligence?
What Is Channel Intelligence?
#channel-insights #channel-marketing

Savannah Bobo

Woman in cardigan shrugging - The Unanswerable Question in Channel Incentives
The Unanswerable Question in Channel Incentives 
#channel-insights #channel-marketing

Savannah Bobo

Example of a B2B loyalty program in a laptop screen being used.
What Is a B2B Loyalty Program? 
#b2b-engagement #customer-loyalty

Savannah Bobo

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