Rethinking Market Development Funds in 2026 

Suppliers provide market development funds (MDF) to their partners to fund local marketing and demand generation efforts. Despite …

Savannah Bobo
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Colorful bars leading up to a jar filled with coins and topped with plant growth - outcome-based market development funds

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Contractor using a B2B rebate program from his phone
The Partner Experience Is Your Brand
#channel-marketing #channel-insights

Ken Szpindor

Example of B2B marketing attribution software on a laptop screen
What Is B2B Marketing Attribution?
#channel-marketing

Savannah Bobo

Person holding phone with onscreen message reading "Thank you for your order. You've earned 50 points!" - What is a channel incentive program?
What Is a Channel Incentive Program?
#incentive-programs #b2b-engagement

Savannah Bobo

Man in office setting using computer blindfolded - The Open Secret in B2B Marketing is No One Knows What's Working or Why
The Open Secret in B2B Marketing: Nobody Knows What’s Working or Why 
#channel-marketing

Savannah Bobo

Woman with yellow blazer, raising one hand and the other hand behind her back, fingers crossed - Why Channel Marketing Dashboards Lie
Why Channel Marketing Dashboards Lie 
#channel-marketing

Savannah Bobo

Simple white wooden figures in a line with a single, pink figure in the middle - B2B personalization examples
B2B Personalization  Examples   
#b2b-engagement #channel-marketing

Savannah Bobo

Why Does B2B Attribution Terrify Channel Marketers
Why Does B2B Attribution  Terrify Channel Marketers?
#channel-marketing #b2b-engagement

Savannah Bobo

Two HVAC techs talking in front of equipment - Help Contractors Retain HVAC Technicians
Distributors & Suppliers: Help Contractors Retain HVAC Technicians
#b2b-engagement #channel-marketing

Savannah Bobo

Nichole Gunn and William Shida - Georgia Titan 100
Extu President & COO William Shida and CEO Nichole Gunn Named to the 2026 Georgia Titan 100 
#workplace-culture

Savannah Bobo

Two contractors in hardhats at work - 5 ways to engage contractors
5 Ways to Engage Contractors That Never Fail 
#b2b-engagement #channel-marketing

Savannah Bobo

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