In a League of Our Own
We are a global leader in channel marketing. Through smart technology and savvy service, we deliver digital marketing and incentive solutions that boost sales, maximize marketing spend and exponentially grow the channel.Sign me up!
Results-Driven and Human-Centric
We believe that B2B brands deserve real solutions with better results—not extraneous software that puts more responsibilities on your plate. Our holistic channel solution combines data, tech, and human-centric service to accelerate results and give you valuable time back.
Driving Growth Since 1994
Why are we able to innovate and stand above other providers? It’s all about experience. We’ve been in the game since 1994, and are still leading the way when it comes to helping B2B clients outpace the competition and grow their bottom line.
Our major milestones:
Steve Damerow founds Incentive Solutions as a client-focused group incentive travel company.
Incentive Solutions becomes the first company in the incentive industry to offer prepaid cards as part of its rewards programs.
Mark Herbert joins Incentive Solutions as President & COO.The next few years see increased revenue for the group incentive travel department by 1000%.
Kelly Held joins to begin development on an online incentive technology platform, a move which would position ISI as a leader in incentive tech development for the next few decades
Incentive Solutions launches proprietary, online incentive technology, focusing initially on integrating with card programs and creating administrative tools.
Incentive Solutions rolls out its incentive technology platform for point-based incentive programs. The system was built for accurate accounting and a high degree of financial fidelity.
Incentive Solutions begins development on a suite of fully configurable software modules that enable an incentive program. We continue to expand and add modules every year.
ISI acquires Loyaltyworks, a well-known, incentive industry giant, further bolstering what we could offer our clients, expanding our accounts, and adding key staff.
We continue staying ahead of the competition, adding a mobile app, as well as mobile optimization for all of our reward programs.
Incentive Solutions develops ROI and analytics processes. All of our account managers become ROI-certified.
Admin dashboard, CRM integration, gamification, and interactive leaderboards join our growing list of features. Incentive travel program becomes fully integrated with our incentive tech.
Incentive Solutions announces its partnership with The CapStreet Group, LLC. Steve Damerow retires, and Mark Herbert is named President & CEO.
In our 25th year, we released the Advanced Communication module, allowing our clients to further personalize their messaging to participants across various mediums.
Incentive Solutions acquires OneAffiniti, a through-channel marketing automation (TCMA) leader. The acquisition is a first step toward becoming a global leader in the channel marketing space.
Incentive Solutions and OneAffiniti rebrand as Extu, a brand with a clear focus on exponentially growing the channel.
A Culture that Resonates
Our mission is clear: To inspire growth for our clients and our employees. That is easy to say but it requires hard work. It requires being better every day, going against the grain and challenging tradition. We’re incredibly proud of the growth we’ve achieved for our clients, and the strides we’ve made as a team.
We invest in our team every day, offering compelling benefits and ongoing development paths that keep people engaged and inspired. We know that if we want to win the talent war, we have to pour into each and every role and maintain a strong culture that supports growth.
Here, We Grow.
There’s always room for improvement. We relentlessly chase opportunities to learn more and to improve ourselves, and we fight to provide the most valuable service and ROI to our clients, our employees, and our community.
Own Your Sh*t
We share responsibility before we place blame. We know that no mistake is too big to own when shared, and trust is never lost in the process. Our expectations are clear, and we deliver on our commitments.
Feed Your Curiosity
Knowledge is power, and we believe that’s more than just a cliche. We work hard to gain it, we share it with each other, and we use it to prepare ourselves and our clients for the future of the industry.
Sure, we’re big on building loyalty for our customers, but we’re even more addicted to being loyal to our customers. Knowing the positive value our work brings to them and their channel gives us a rush that’s impossible to match.
Ideas are Born Here
We’re not just here to embrace the future, we’re here to invent it. We’re explorers, perpetually seeking to discover innovative new technologies that improve the lives of every person we work with.
Because it Matters
We don’t take our jobs lightly. We know the work we do affects the lives of people all around the world. We drive growth for companies, we build futures for individuals, and we provide rewarding new experiences for millions. How lucky are we?
Giving Back is True to Our Character
Our philanthropic efforts can be seen on both the enterprise and individual level. We give people the time to volunteer for their favorite causes, and also participate in many fundraising events throughout the year.
Here are some of the amazing organizations we support:
Steve has 30+ years leading in global retail, tech, and data-driven industries. He has led high-growth businesses and orchestrated reorganizations across multiple geos. He is an avid outdoor enthusiast, advanced-level mountain biker, and a devoted husband & father. MBA from Heriot-Watt. Thrives on daily challenges.
Chief Executive Officer
As CMO, Nichole drives demand gen strategies for Extu's channel tech and services. Her team boosted qualified lead gen by 1800% and contributed to Incentive Solutions' 20% YoY growth. Nichole holds a double BA in Marketing and Design. Enjoys family time and travels with husband and two mini-Aussies.
Chief Marketing Officer
Passionate and driven CFO, Billy Shida, brings innovation to finance. Expert in planning, budgeting, risk management, maximizing profitability. Natural leader empowering teams, driving organizational growth. Enjoys family time, golf, travel, Atlanta sports, coaching son’s sports.
Chief Financial Officer
Bill is a seasoned professional in private equity-backed firms, and specializes in digital payments. Led digital payment transition, oversaw acquisitions as VP of Transactional Sales at Blackhawk Network. Resides in Dallas, married for two decades, proud parent of two. Enjoys family time, podcasts, fitness.
Chief Revenue Officer
With 20+ years of tech expertise, Kelly excels as CIO. Developed solutions, managed tech for incentive programs. Author, editor of IT books/exams. Graduated cum laude with B.S. in Physics. Holds professional certs from Microsoft, Oracle, Cisco, (ISC)².
Chief Information Officer
John delivers successful digital products in media and finance. Former CTO at HotelsCombined, leading to growth and acquisition by Booking.com. Holds B.A. in Economics & Mathematics. Enjoys bushwalking, golf in Sydney's Northern Beaches.
Chief Technology Officer
Omid truly embodies our company culture, focusing on future of channel tech. He's led product roadmap, go-to-market strategy, client engagement. Key role in predictive data analytics. Holds BS in Software Engineering from McGill. Expanding Data Science expertise at HarvardX.
Omid Reza Sedaghatian
Chief Product Officer
A Few of Our Accolades
For 11 years running, Extu (formerly Incentive Solutions) has been named one of Atlanta’s Best and Brightest Companies to Work For.
Short-Form Content category award for our animated infographic, “The Top 10 Tech Trends Expected in 2023”.
2019 IMA Circle of Excellence Award for All-Star Incentive Marketing and Dealer Incentives
2022 Standout of the Year and Best Email Campaign at the inaugural Austin Marketing of the Year (AMY) Awards
Global, and Gaining More Ground
Where we live