The Partner Experience Platform
The Partner Experience Platform unifies through-channel marketing, channel incentive management, MDF tracking, and partner performance analytics in one connected environment. Run your entire partner ecosystem from one place and see exactly what’s driving revenue.
The Partner Experience Platform
The only all-in-one B2B platform that unifies through-channel marketing, incentive management, and end-to-end 1st, 2nd, and 3rd party data attribution. Fully integrated and compliant, the platform is built to deliver unmatched visibility and designed to scale growth across even the most complex partner networks.
One Platform. Every Part of Your Channel Program.
Most channel programs run on disconnected tools, separate platforms for marketing, incentives, partner data, and reporting that were never designed to share information. The Partner Experience Platform connects all of it in one environment so the patterns that were invisible across five dashboards become legible in one.
Prove Channel Performance
Campaign execution, incentive spend, and partner sales connected in one view. Extu programs have documented sales ROI of up to 69:1.
Track Leads and Pipeline Value
Partner-reported leads and deals connected to your program data. Partner referrals drive 31% of top-team revenue. See exactly which partners are driving yours.
Track Partner Attention.
Nearly 50% of partners promote competitors because they get better assets. Now you can see where mindshare is going before revenue follows.
Predictive Partner Insights
Partner behavior predicts revenue weeks before a transaction closes. At 90%+ activation you’re getting 3.44 leads per partner. Below 75% that drops to 0.71.
Where Great Brands Go to Grow
One Login for Your Partners. One Dashboard for Your Team.
Your partners log in once and access everything: co-branded campaigns, incentive balances, training, and sales claims. Your team sees active partners, campaign execution, and program ROI in one dashboard. Extu partner-executed campaigns average a 30.4% click-through rate against a 1-3% industry average.
What Makes Us Different
One Platform.
Run marketing, incentives, and partner ops all from one place. No more bolt-ons or manual syncs.
Partners Stay Active
Personalized experiences built into the platform keep partners active at year two and beyond.
Full-Loop Reporting
Sales claims, campaign activity, and pipeline in one view. No manual pulls
Compliance Covered
Global privacy and Incentive traceability? Handled. Extu is purpose-built for B2B enterprise standards.
“We use the program to increase revenue and profit and prove it, on several products that we offer our B2B customers. The greatest benefit – hitting top line growth.”
Dave Quatela
N. American Marketing Manager, Siemens