Is Channel Attribution Broken by Design? 

Great channel programs are axed all the time, even when they’re working. They’re killed for the same reason …

Ric Williams
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Image of a broken screen with fractured colors and shapes - Is Channel Attribution Broken by Design?

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Nichole Gunn and William Shida - Georgia Titan 100
Extu President & COO William Shida and CEO Nichole Gunn Named to the 2026 Georgia Titan 100 
#workplace-culture

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5 Ways to Engage Contractors That Never Fail 
#b2b-engagement #channel-marketing

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Man in blue overalls reaching into stock shelves at auto parts store - channel partner programs
Proof That Partner Programs Increase Channel Revenue 
#channel-marketing #channel-revenue

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Two people in a warehouse wearing yellow vests and hardhats, conversing over a tablet - channel partner programs
What Are Channel Partner Programs? 
#b2b-engagement #channel-insights

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Image showing multiple stacking screens featuring Extu's Partner Experience Platform, a unified channel partner platform
The Final Form: What a Unified Partner Platform Looks Like
#channel-marketing #incentive-programs

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Man working on outdoor industrial HVAC unit - Smarter HVAC incentive programs drive partner behavior
How Smarter HVAC Incentive Programs Drive Partner Behavior 
#incentive-programs

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TCMA + SPIFFs: The Advantage You Need in Your Channel Partner Strategy 
#channel-marketing #incentive-programs

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Image of a laptop screen featuring marketing performance tracking data - Repeatable B2B Marketing Growth
Beyond the Campaign: Secrets to Repeatable B2B Marketing Growth 
#channel-marketing

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Switching to Low GWP Refrigerants: A Guide for HVAC Companies
#channel-marketing #customer-loyalty

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Cover of Extu ebook - A Guide to Self-Funding B2B Reward Programs
Gut Instinct vs. Grounded Truth: Why Channel Decisions Need Data 
#channel-insights #channel-marketing

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