Rethinking Market Development Funds in 2026 

Suppliers provide market development funds (MDF) to their partners to fund local marketing and demand generation efforts. Despite …

Savannah Bobo
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Colorful bars leading up to a jar filled with coins and topped with plant growth - outcome-based market development funds

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Boxes sitting on shelves in the back of a shadowy warehouse - Clearing Obsolete Inventory with Smarter Incentives and Stronger Marketing
Clearing Obsolete Inventory with Smarter Incentives and Stronger Marketing 
#channel-marketing #channel-insights

Savannah Bobo

Man with fingers in his ears making an unimpressed expression - Why Your Channel Partners Tune You Out
Why Your Channel Partners Tune You Out (and What to Do About It) 
#b2b-engagement #partner-marketing

Savannah Bobo

Woman slumped over desk, surrounded by comic book style software alerts - Save your partner marketing strategies from the universe of multitasking madness
Save Your Partner Marketing Strategies from the Universe of Multitasking Madness 
#b2b-engagement #channel-marketing

Savannah Bobo

Man in awe holding up software glowing on a laptop - One Channel Marketing Platform to Rule Them All
One Channel Marketing Platform to Rule Them All 
#channel-marketing

Savannah Bobo

Person holding phone with the words Cash Back on the screen - How Rebates Reinvent the Channel
How Rebate Incentives Reinvent the Channel: From Rigid Tiers to ROI
#channel-insights #b2b-engagement

Savannah Bobo

how to build channel partner loyalty at extu
How to Build Channel Partner Loyalty That Lasts
#customer-loyalty #incentive-programs

Taylor Merwin

HVAC installer checking the gauge of an HVAC refrigerant - How an HVAC SPIFF Program Can Help You Replace Refrigerants Faster
How an HVAC SPIFF Program Can Help You Replace Refrigerants Faster 
#incentive-programs

Savannah Bobo

channel partner loyalty programs at extu
Ultimate Guide to Channel Partner Loyalty Programs
#customer-loyalty #incentive-programs

Taylor Merwin

Image of Adam Dilbeck and Scott Fristachi on Extu's Mid-Marketers Podcast
The Mid-Marketers Podcast: Scott Fristachi on Self-Funding Reward Programs
#uncategorized

Savannah Bobo

Contractor using a B2B rebate program from his phone
Rethinking B2B Rebate Programs: A Smart Play in Uncertain Times 
#incentive-programs #customer-loyalty

Savannah Bobo

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