Is Channel Attribution Broken by Design? 

Great channel programs are axed all the time, even when they’re working. They’re killed for the same reason …

Ric Williams
arrow
Image of a broken screen with fractured colors and shapes - Is Channel Attribution Broken by Design?

Savannah Bobo

Stock market display showing -23,100 with city pedestrians in background - Was your incentive strategy built for this economy?
Was Your Incentive Strategy Built for This Economy?
#incentive-programs

Savannah Bobo

Colorful bars leading up to a jar filled with coins and topped with plant growth - outcome-based market development funds
Rethinking Market Development Funds in 2026 
#channel-marketing #channel-revenue

Savannah Bobo

Imagine of abstract chip labeled "AI" - AI in channel programs
How AI Is Changing Channel Incentives and Partner Engagement 
#b2b-engagement #incentive-programs

Savannah Bobo

Image of a person dressed like a ghost waving - Ghosted by your channel partner?
Ghosted by Your Channel Partner? Here’s Why You Didn’t See It Coming  
#b2b-engagement #channel-marketing

Savannah Bobo

What Is a Distributor Loyalty Program? 
#b2b-engagement #customer-loyalty

Savannah Bobo

Two hands reaching through laptop screens to fist-bump | 6 Habits to Save Your Channel Partner Relationships
6 Habits That Will Save Your Channel Partner Relationships
#channel-marketing #b2b-engagement

Savannah Bobo

Graphic of a brain being inserted into computer circuitry - What Is Channel Intelligence?
What Is Channel Intelligence?
#channel-insights #channel-marketing

Savannah Bobo

Woman in cardigan shrugging - The Unanswerable Question in Channel Incentives
The Unanswerable Question in Channel Incentives 
#channel-insights #channel-marketing

Savannah Bobo

Example of a B2B loyalty program in a laptop screen being used.
What Is a B2B Loyalty Program? 
#b2b-engagement #customer-loyalty

Savannah Bobo

Example of B2B marketing attribution software on a laptop screen
What Is B2B Marketing Attribution?
#channel-marketing

Savannah Bobo

123…11 Next