Is Channel Attribution Broken by Design? 

Great channel programs are axed all the time, even when they’re working. They’re killed for the same reason …

Ric Williams
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Image of a broken screen with fractured colors and shapes - Is Channel Attribution Broken by Design?

Savannah Bobo

Image showing multiple stacking screens featuring Extu's Partner Experience Platform, a unified channel partner platform
The Final Form: What a Unified Partner Platform Looks Like
#channel-marketing #incentive-programs

Savannah Bobo

Man working on outdoor industrial HVAC unit - Smarter HVAC incentive programs drive partner behavior
How Smarter HVAC Incentive Programs Drive Partner Behavior 
#incentive-programs

Savannah Bobo

TCMA + SPIFFs: The Advantage You Need in Your Channel Partner Strategy 
#channel-marketing #incentive-programs

Savannah Bobo

Image of a laptop screen featuring marketing performance tracking data - Repeatable B2B Marketing Growth
Beyond the Campaign: Secrets to Repeatable B2B Marketing Growth 
#channel-marketing

Savannah Bobo

Image of low GWP refrigerant
Switching to Low GWP Refrigerants: A Guide for HVAC Companies
#channel-marketing #customer-loyalty

Savannah Bobo

Cover of Extu ebook - A Guide to Self-Funding B2B Reward Programs
Gut Instinct vs. Grounded Truth: Why Channel Decisions Need Data 
#channel-insights #channel-marketing

Savannah Bobo

Builders facing away from camera, discussing house in background - How a Building Manufacturer Increased Sales 30%
How a Building Manufacturer Increased Sales 30% With the Right Platform 
#incentive-programs

Savannah Bobo

The Partner Experience Platform
How Extu’s Built-In Rebates Work  
#incentive-programs

Savannah Bobo

Man working on HVAC unit - How to Strengthen HVAC Dealer Loyalty
How to Strengthen HVAC Dealer Loyalty 
#channel-marketing #incentive-programs

Savannah Bobo

Person wearing yellow beanie peeking over laptop - Your Channel Isn’t Broken, Your B2B Rebates Are
Your Channel Isn’t Broken, Your B2B Rebates Are 
#incentive-programs

Savannah Bobo

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