Is Channel Attribution Broken by Design? 

Great channel programs are axed all the time, even when they’re working. They’re killed for the same reason …

Ric Williams
arrow
Image of a broken screen with fractured colors and shapes - Is Channel Attribution Broken by Design?

Savannah Bobo

Man in awe holding up software glowing on a laptop - One Channel Marketing Platform to Rule Them All
One Channel Marketing Platform to Rule Them All 
#channel-marketing

Savannah Bobo

Person holding phone with the words Cash Back on the screen - How Rebates Reinvent the Channel
How Rebate Incentives Reinvent the Channel: From Rigid Tiers to ROI
#channel-insights #b2b-engagement

Savannah Bobo

HVAC installer checking the gauge of an HVAC refrigerant - How an HVAC SPIFF Program Can Help You Replace Refrigerants Faster
How an HVAC SPIFF Program Can Help You Replace Refrigerants Faster 
#incentive-programs

Savannah Bobo

Image of Adam Dilbeck and Scott Fristachi on Extu's Mid-Marketers Podcast
The Mid-Marketers Podcast: Scott Fristachi on Self-Funding Reward Programs
#uncategorized

Savannah Bobo

Contractor using a B2B rebate program from his phone
Rethinking B2B Rebate Programs: A Smart Play in Uncertain Times 
#incentive-programs #customer-loyalty

Savannah Bobo

Old HVAC inventory in a dark warehouse
Don’t Let Old HVAC Inventory Drain Profits: Using Incentives to Move Stock 
#channel-marketing #b2b-engagement

Savannah Bobo

Superhero wielding the power of dashboards and data - transforming channel management with the right tools
From Overwhelmed to Overpowered: Transform Channel Management with the Right Tools 
#channel-insights #channel-revenue

Savannah Bobo

Man in business suit and cape reaching for data - What you lose when you use the wrong partner marketing tools
What You Lose When You Use the Wrong Partner Marketing Tools 
#channel-marketing #partner-marketing

Savannah Bobo

B2B attribution
B2B Attribution Tools: What Matters When You Want Control 
#channel-insights #channel-marketing

Savannah Bobo

The B2B Marketing Tools That Channel Superheroes Use  
#b2b-engagement #channel-marketing

Savannah Bobo

Previous 1…34567…11 Next