Is Channel Attribution Broken by Design? 

Great channel programs are axed all the time, even when they’re working. They’re killed for the same reason …

Ric Williams
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Image of a broken screen with fractured colors and shapes - Is Channel Attribution Broken by Design?

Savannah Bobo

Man holding up a fake smile with his fingers - Stop trying to motivate sales reps the wrong way
Sales Leaders, Stop Trying to Motivate Sales Reps the Wrong Way 
#channel-marketing #incentive-programs

Savannah Bobo

Young man in yellow hard hat using a tablet - Using omni channel marketing to increase construction revenue
Using Omni Channel Marketing to Rev Up Construction Revenue
#b2b-engagement #channel-marketing

Savannah Bobo

Extu CEO Steve Prebble with Agape CEO Nell Benn and CDO Danielle Boyd
Celebrating Extu and Agape’s Eight-Year Partnership 
#workplace-culture

Savannah Bobo

Sales incentive trips - sunset on a Jamaican beach
Sales Incentive Trips: Reward Salespeople, Increase Revenue 
#group-incentive-travel #incentive-programs

Savannah Bobo

Laptop screen showing an online incentive program catalog - What is an incentive program?
What Is an Incentive Program and How Does It Work?
#incentive-programs

Savannah Bobo

Forklift carrying load through distribution warehouse - how to motivate distributors and dealers
How to Motivate Distributors
#b2b-engagement #channel-marketing

Savannah Bobo

Megaphone pointed upward, with marketing icons coming out of the megaphone - What is through channel marketing?
What Is Through Channel Marketing?
#channel-insights #channel-marketing

Savannah Bobo

Two pictures of same man, frowning on left side and smiling on right side - worst parts of distribution channel marketing and how to make them better
The Worst Parts of Distribution Channel Marketing (and How to Make Them Better) 
#channel-insights #channel-marketing

Savannah Bobo

Man in blue overalls checking out woman holding pink bucket - measuring customer loyalty
Measuring Customer Loyalty: The Building Manufacturer’s Guide 
#customer-loyalty

Savannah Bobo

Image showing incentive program analytics - example of effective measurement for smart incentives
Stop Throwing Money Away – Invest in Smart Incentives That Drive Results 
#group-incentive-travel #incentive-programs

Savannah Bobo

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