Is Channel Attribution Broken by Design? 

Great channel programs are axed all the time, even when they’re working. They’re killed for the same reason …

Ric Williams
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Image of a broken screen with fractured colors and shapes - Is Channel Attribution Broken by Design?

Savannah Bobo

Person using laptop - onscreen are Channel Marketing eBooks
Supercharge Your Channel Marketing with These Smart Strategies
#channel-insights #channel-marketing

Savannah Bobo

Man in glasses using computer - Using Channel Marketing AI
How Do You Actually Use Channel Marketing AI?
#b2b-engagement #channel-marketing

Savannah Bobo

Two hands shaking across a table blueprints, a hardhat, and calculator are sitting - B2B customer loyalty growth
How to Prove B2B Customer Loyalty Growth
#incentive-programs #customer-loyalty

Savannah Bobo

A man and woman in a warehouse, both wearing hardhats and looking at a laptop screen. - Using AI to increase sales in the trades industry
Using AI to Increase Sales in the Trades Industry 
#channel-revenue #partner-marketing

Savannah Bobo

Extu celebrates women's history month
Celebrating Women’s History Month at Extu: Empowering the Future Through Female Leadership
#workplace-culture

Savannah Bobo

Collage of images showing man inspecting HVAC unit, a plant with vent in background, and a hand adjusting indoor air quality controls - HVAC industry trends
HVAC Industry Trends to Watch in 2024: An In-Depth Look 
#channel-marketing #customer-loyalty

Savannah Bobo

Thumbs down over a salesperson cold calling vs. thumbs up over automation and analytics - construction sales tactics
The Best Companies Will Banish These Bygone Construction Sales Tactics in 2024
#channel-insights #channel-revenue

Savannah Bobo

Grid on black background, with green arrow in foreground showing off-the-chart growth - boost channel sales 30-40%
3 Proven Ways to Boost Channel Sales 30-40%
#channel-insights #channel-revenue

Savannah Bobo

Celebrating Black History Month with Extu
Celebrating Black History Month with Extu
#workplace-culture

Savannah Bobo

Arrows pointing to a central image featuring a group stacking hands - illustrating the results of challenging your channel partnership approach
Challenge Your Channel Partnership Approach
#channel-insights #partner-marketing

Savannah Bobo

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