HVAC Industry Trends to Watch in 2024: An In-Depth Look 

HVAC Industry Trends to Watch in 2024: An In-Depth Look 

Savannah Bobo

Collage of images showing man inspecting HVAC unit, a plant with vent in background, and a hand adjusting indoor air quality controls - HVAC industry trends

As we step into 2024, the HVAC industry is undergoing significant transformations. Driven by technological advancements, environmental concerns, and evolving market dynamics, this year is set to bring about notable changes in how we approach heating, ventilation, and air conditioning. In this blog post, we delve into the most significant HVAC industry trends, backed by authoritative sources and the latest HVAC sales data. 

1. Embracing Sustainability: A Key HVAC Industry Trend in Decarbonization 

Sustainability is at the forefront of HVAC industry trends, with a significant push towards decarbonization. The industry is moving away from traditional heating methods and towards solutions like heat pumps that are more energy-efficient and environmentally friendly, even in colder climates​​​​. [] [

2. Elevating Air Quality: Advancements in Indoor Air Quality (IAQ) within the HVAC Industry 

HVAC Industry Trends to Watch in 2024: An In-Depth Look 

The importance of indoor air quality has been magnified, leading to advancements in HVAC technologies. The focus is on enhancing air filtration and purification systems to create healthier indoor environments. The adoption of green cooling techniques, using natural refrigerants that have zero depletion potential, is another key development​​. [

3. Pioneering Predictive Maintenance and Smart Tech 

Predictive maintenance, powered by AI and IoT (internet of things), is revolutionizing HVAC maintenance. This approach allows for early detection of potential failures, minimizing downtime and energy consumption. Smart HVAC systems are rapidly growing, offering features like remote monitoring and automation for enhanced energy efficiency​​​​. [] [

4. Navigating New Norms: Evolving Use of Refrigerants in the HVAC Industry 

The HVAC industry is transitioning to low-GWP (Global Warming Potential) refrigerants, such as R-32 and R-454B, to follow new environmental regulations. This shift is expected to reduce global warming substantially by 2100​​​​. ​​​[] [

5. Enhancing Expertise: The Focus on Training in HVAC Technology 

Enhanced training and skill development for technicians is a priority. The industry is investing more in specialized courses and certifications, preparing professionals for next-generation HVAC systems​​​​. [] [

6. Retrofitting Revolution: Expanding Services in the HVAC Industry 

As businesses and homeowners update their HVAC systems, retrofitting services are growing. This trend reflects a preference for upgrading existing systems rather than complete overhauls​​. [

Man inspecting HVAC unit - intro on how to increase HVAC sales

7. Innovative Business Models: HVAC as a Service (HVACaaS) 

HVAC as a Service (HVACaaS) is an emerging business model focusing on subscription-based services for ongoing maintenance, repairs, and upgrades. This model offers a predictable revenue stream for providers and improved system maintenance for customers​​. [

Embracing Change and Thriving in the HVAC Market with Extu 

While changes in the HVAC industry present challenges, they also offer exciting opportunities for HVAC companies to differentiate themselves and achieve sustainable growth. Extu’s channel technology can help your company stay ahead of the curve and capitalize on these trends in several key ways: 

Embracing Sustainability 

Incentivize your sales team to promote energy-efficient HVAC systems like heat pumps, aligning with the growing market demand for sustainability. 

Reward customers for choosing environmentally friendly options, such as opting for green certifications or regular system maintenance, further promoting sustainability efforts. 

Elevating Air Quality 

Distributors, resellers, and dealers can partner with leading air filtration and purification system manufacturers. Offer co-branded marketing campaigns to educate potential customers about the importance of indoor air quality (IAQ) and showcase your commitment to healthy living spaces. 

Pioneering Predictive Maintenance and Smart Tech 

Deliver pre-packaged content highlighting the benefits of predictive maintenance and smart HVAC technology. 

Navigating New Norms (Refrigerants) 

Create targeted marketing campaigns to educate customers about the transition to low-GWP refrigerants. Inform them about the environmental benefits and potential cost savings associated with these new systems. 

Enhancing Expertise 

Partner with training organizations specializing in HVAC technology. Offer co-branded workshops or online courses to your existing customer base, establishing yourself as a trusted resource for ongoing professional development. 

Retrofitting Revolution 

Use rewards to motivate your sales team to promote retrofitting services. Offer attractive incentives for upgrades and system replacements, capitalizing on this growing trend. 

Innovative Business Models (HVACaaS) 

Launch multichannel marketing campaigns promoting the benefits of HVACaaS to both residential and commercial customers. Highlight the convenience and cost-effectiveness of this model to attract new customers and differentiate your offerings. 


The HVAC industry in 2024 is poised for dynamic changes, with sustainability, technological advancements, and shifting consumer needs driving growth. By embracing these HVAC industry trends, professionals in the field will be well-equipped to navigate the challenges and opportunities ahead. 

By leveraging Extu’s comprehensive solutions, your mid-market HVAC company can successfully navigate the evolving market landscape, embrace emerging trends, and solidify its position as a leader in the industry.