Fool-Proof Through Channel Marketing Programs
The Only Content Automation System Built for Mid-Market Companies
Sign me up!Through Channel Marketing Solutions that Engage
Extu’s AI-powered marketing scales effortlessly to help reach resellers with targeted, multi-touch campaigns that deliver the actionable insights needed to prove ROI and grow revenue.
Yes please, tell me more.
Tara Jafari
General Manager, Net Communications
“Extu has complimented Net Communications’ channel marketing strategies in recent years and are always responsive to our needs. It’s a great way to keep in touch with our customers and keeps our unique brand, partner status and business core offerings top-of-mind.”
Proven Results from Our Through Channel Marketing Programs
- 9x industry average in partner participation
- $40k expansion of marketing reach
- $5M increase in pipeline revenue
- Average $8M sales increase in first year
- 80% reduction in cost per MQL
Service that Sets Us Apart
Our dedicated success teams do the heavy lifting for you and your channel partners. That means you won’t have to answer calls, mitigate concerns or get in the weeds of back-end troubleshooting.
Tech that Makes Total Sense
Our technology focuses on real-time data, with features and insights that directly drive results. No flashy gimmicks. No over-complicated interfaces. Just intuitive tools that make channel marketing management easy.
Turnkey Solution that Packs a Punch
Through Channel Marketing is just one block in the Extu tower. Combined with Incentive Solutions and Incentive Travel Services, you can fully understand and maximize channel opportunities and watch your bottom line exponentially grow.
Little Effort, Big Rewards
Our six-step process makes through channel marketing super easy and effective for getting eyeballs on your products and moving inventory. Here’s how it works:
Step 1: Campaign
Creation
Our team creates a comprehensive content marketing campaign from a blend of multimedia including infographics, product marketing, videos, whitepapers, ebooks, thought leadership, and topical industry insights.
Step 2: Campaign
Approval & Launch
Your partner receives a Campaign Approval email and can easily review, edit, and schedule their campaign in less than 5 minutes. Once launched, they can maximize exposure with a multi-channel approach, including microsites, lead gen forms, social posts and more.
Step 3: Share via Email and Social
Content such as ebooks, whitepapers, and surveys is ready to be shared through email and social media posts, helping you engage your partner’s full LinkedIn and Facebook audience. Partner surveys also provide valuable ongoing feedback to drive continuous improvement.
Step 4: Insights & Lead Qualification
The Insights Hub serves as a CRM for partners, where they receive real-time lead alerts and post-campaign summaries. Lead scores are updated in the dashboard based on engagement, marketing qualified leads, and sales-qualified leads and your partners also get expert guidance from their Extu accounts team.
Step 5: Sales Submissions
We collect sales receipts from your partners so that we can attribute them back to the sent campaigns. This means you’ll be able to see which campaigns garnered the greatest engagement, prompted the most conversions and won the highest returns for your business.
Step 6: Prove Program ROI
With Extu, you won’t have to look far to prove to your boss how your channel marketing efforts are winning. With real-time data to back you up, you’ll be able to demonstrate your program’s ROI based on submitted sales, not on the pipeline! This makes it super easy to prove ROI—and your own, personal value.
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