Is Channel Attribution Broken by Design? 

Great channel programs are axed all the time, even when they’re working. They’re killed for the same reason …

Ric Williams
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Image of a broken screen with fractured colors and shapes - Is Channel Attribution Broken by Design?

Savannah Bobo

Woman in hard hat with annoyed expression - What Partners Hate About Rebates
What Partners Hate About Rebates 
#b2b-engagement #channel-revenue

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The Partner Experience Platform
What Does Extu’s Partner Experience Platform Do? 
#b2b-engagement #channel-insights

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Image of Extu CEO Nichole Gunn with text "Meet Extu's new CEO"
Nichole Gunn Named Extu CEO, Ushering in Next Era of Growth
#channel-marketing

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Image of low GWP refrigerant
HVAC Compliance Countdown: How Incentives Speed Up the Switch to Low GWP Refrigerants 
#incentive-programs

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Man looking at chart with downward red arrow - #1 reason channel programs fail
The #1 Reason Channel Programs Fail (and How to Prevent It) 
#channel-marketing #channel-insights

Savannah Bobo

Person holding phone with "Cash Back" onscreen above a "Get started" button - distributor rebate programs
You Need Smarter Distributor Rebate Programs 
#b2b-engagement #channel-marketing

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Close up of a 4101 HVAC refrigerant - What HVAC Manufacturers Must Know Before the Phaseout
What HVAC Manufacturers Must Know Before the Phaseout 
#b2b-engagement #channel-marketing

Savannah Bobo

Boxes sitting on shelves in the back of a shadowy warehouse - Clearing Obsolete Inventory with Smarter Incentives and Stronger Marketing
Clearing Obsolete Inventory with Smarter Incentives and Stronger Marketing 
#channel-marketing #channel-insights

Savannah Bobo

Man with fingers in his ears making an unimpressed expression - Why Your Channel Partners Tune You Out
Why Your Channel Partners Tune You Out (and What to Do About It) 
#b2b-engagement #partner-marketing

Savannah Bobo

Woman slumped over desk, surrounded by comic book style software alerts - Save your partner marketing strategies from the universe of multitasking madness
Save Your Partner Marketing Strategies from the Universe of Multitasking Madness 
#b2b-engagement #channel-marketing

Savannah Bobo

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