Rethinking Market Development Funds in 2026 

Suppliers provide market development funds (MDF) to their partners to fund local marketing and demand generation efforts. Despite …

Savannah Bobo
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Colorful bars leading up to a jar filled with coins and topped with plant growth - outcome-based market development funds

Channel Marketing

Young man in yellow hard hat using a tablet - Using omni channel marketing to increase construction revenue
Using Omni Channel Marketing to Rev Up Construction Revenue
#b2b-engagement #channel-marketing

Savannah Bobo

Fill Your Funnel with These Marketing Moves  
#channel-marketing #for-partners

Alex Sleeper

Forklift carrying load through distribution warehouse - how to motivate distributors and dealers
How to Motivate Distributors
#b2b-engagement #channel-marketing

Savannah Bobo

Megaphone pointed upward, with marketing icons coming out of the megaphone - What is through channel marketing?
What Is Through Channel Marketing?
#channel-insights #channel-marketing

Savannah Bobo

Two pictures of same man, frowning on left side and smiling on right side - worst parts of distribution channel marketing and how to make them better
The Worst Parts of Distribution Channel Marketing (and How to Make Them Better) 
#channel-insights #channel-marketing

Savannah Bobo

A Power User’s Perspective on genAI
#channel-insights #channel-marketing

Alex Sleeper

Man holding his hand over his eyes making exasperated expression - construction marketing fails
From Sh*tshow to Superhero: Fix These 6 Construction Marketing Fails (Fast) 
#channel-marketing

Savannah Bobo

A group of people wearing backpacks, walking through green hills - incentive travel services
Maximizing ROI with Incentive Travel Services: Industry Best Practices
#b2b-engagement #channel-marketing

Savannah Bobo

Man using laptop, with examples of B2B marketing statistics inside colored blocks
2024 B2B Marketing Statistics and Research
#channel-insights #channel-marketing

Savannah Bobo

Two people shaking hands over desk - partner engagement in B2B marketing
Importance of Partner Engagement in B2B Marketing
#b2b-engagement #channel-marketing

Savannah Bobo

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