Rethinking Market Development Funds in 2026 

Suppliers provide market development funds (MDF) to their partners to fund local marketing and demand generation efforts. Despite …

Savannah Bobo
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Colorful bars leading up to a jar filled with coins and topped with plant growth - outcome-based market development funds

Channel Marketing

The words "MIND THE GAP" painted in yellow on a metal platform. Mind the gap - CEO’s Guide to Fixing Channel Data Gaps
What You Don’t Know Is Hurting You: A CEO’s Guide to Fixing Channel Data Gaps 
#channel-insights #channel-marketing

Savannah Bobo

The Cost of Bad Data - Why Building & Construction CFOs Must Prioritize Data Integrity Amid Rising Material Costs 
The Cost of Bad Channel Data 
#channel-insights #channel-marketing

Savannah Bobo

Keenan Meadows and Lori Page in conversation on Extu's Mid-Marketers podcast, Plumbing & HVAC Labor Shortages
The Mid-Marketers Podcast: Rinnai’s Lori Page on Plumbing & HVAC Labor Shortages
#b2b-engagement #channel-marketing

Savannah Bobo

B2B marketing data dashboard with holes in it
B2B Marketing Data: Common Data Gaps and How to Fix Them 
#channel-marketing

Savannah Bobo

Man with a cape, eyemask, and lightning symbol on his chest - AI in B2B Marketing Can Make You a Superhero with the Right Data
AI in B2B Marketing Can Make You a Superhero—with the Right Data 
#b2b-engagement #channel-marketing

Savannah Bobo

Letters on a half-blue, half-yellow background spell out SOS - representing the topic of rescue channel marketing with customer data strategies
Rescue Your Channel Marketing with These Customer Data Strategies
#b2b-engagement #channel-insights

Savannah Bobo

Man looking at phone, excited - Ways to increase B2B sales
25 Ways to Increase B2B Sales by Combining Marketing and Incentives 
#b2b-engagement #channel-marketing

Savannah Bobo

most-profitable-it-services-2025
Most Profitable IT Services 
#channel-marketing

Corey Haynes

Effective Strategies for Third-Party Selling and Marketing
#incentive-programs #channel-marketing

Stacey Marler

Man holding up a fake smile with his fingers - Stop trying to motivate sales reps the wrong way
Sales Leaders, Stop Trying to Motivate Sales Reps the Wrong Way 
#channel-marketing #incentive-programs

Savannah Bobo

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