In a recent episode of Extu’s podcast, The Mid-Marketers, our CMO Nichole Gunn hosts a conversation with our Manager of Client Accounts, Keenan Meadows, and special guest Lori Page, Senior Manager at Rinnai America Corp. In episode 5, “How to Combat Labor Shortages in Plumbing and HVAC,” the trio covers vital industry trends, marketing strategies, and the future of trades.
Highlights from the Conversation:
“Eleven people are retiring for every one person entering the trades.”
“I have met more 35-year-old millionaires in the plumbing industry than I ever could have imagined.”
Plumbing & HVAC Labor Shortages
Lori discusses the significant gap in the trades workforce, noting, “Eleven people are retiring for every one person entering the trades,” and how this gap presents both challenges and opportunities.
The Value of the Trades
Lori emphasizes the potential for personal wealth in trade careers, sharing, “I have met more 35-year-old millionaires in the plumbing industry than I ever could have imagined.”
Generational Shifts & Social Media
She highlights how younger tradespeople leverage social platforms for marketing, stating, “The younger generation understands the value of social media and how to leverage influencers.”
Lori on Partnering with Pros
Lori explains Rinnai’s approach to supporting trade professionals through the Pro Network, which offers ready-made marketing resources and digital advertising packages. She says, “We wake up every day asking: ‘How can we help our pros grow their business and make it easier to work with Rinnai?’”
Commitment to Quality and Education
Lori highlights how Rinnai invests in its partners through free training and technical support, ensuring pros have the resources they need to succeed. “We never charge for training—it’s about empowering our pros with knowledge,” she states.
A Mission to Give Back
Lori shares Rinnai’s partnership with Folds of Honor, providing trade school scholarships to families of military and first responders. “All our Folds of Honor scholarships go to funding careers in the trades,” she says.
This episode offers rich insights into the evolving trades industry, marketing innovations, and how brands can empower their partners. Tune in to hear more from Lori, Nichole, and Keenan on The Mid-Marketers podcast!
