The Partner Experience Is Your Brand

Early in my career, I worked at a graphic design studio where we still did wax paste-up. We …

Ken Szpindor
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Contractor using a B2B rebate program from his phone

Channel Marketing

B2B attribution
B2B Attribution Tools: What Matters When You Want Control 
#channel-insights #channel-marketing

Savannah Bobo

Extu's partner marketing automation platform
Ultimate Guide to a Partner Marketing Automation Platform
#b2b-engagement #channel-marketing

Taylor Merwin

The B2B Marketing Tools That Channel Superheroes Use  
#b2b-engagement #channel-marketing

Savannah Bobo

Man in business suit with sinister smile, standing in front of a dark, rainy city background - The secret supervillain killing your distribution channel strategies
The Secret Supervillain: Complexity Is Killing Your Distribution Channel Strategies 
#b2b-engagement #channel-marketing

Savannah Bobo

Simple Ways to Introduce Sustainability into Your IT Business 
#channel-marketing #for-partners

Corey Haynes

The words "MIND THE GAP" painted in yellow on a metal platform. Mind the gap - CEO’s Guide to Fixing Channel Data Gaps
What You Don’t Know Is Hurting You: A CEO’s Guide to Fixing Channel Data Gaps 
#channel-insights #channel-marketing

Savannah Bobo

The Cost of Bad Data - Why Building & Construction CFOs Must Prioritize Data Integrity Amid Rising Material Costs 
The Cost of Bad Channel Data 
#channel-insights #channel-marketing

Savannah Bobo

Keenan Meadows and Lori Page in conversation on Extu's Mid-Marketers podcast, Plumbing & HVAC Labor Shortages
The Mid-Marketers Podcast: Rinnai’s Lori Page on Plumbing & HVAC Labor Shortages
#b2b-engagement #channel-marketing

Savannah Bobo

B2B marketing data dashboard with holes in it
B2B Marketing Data: Common Data Gaps and How to Fix Them 
#channel-marketing

Savannah Bobo

Man with a cape, eyemask, and lightning symbol on his chest - AI in B2B Marketing Can Make You a Superhero with the Right Data
AI in B2B Marketing Can Make You a Superhero—with the Right Data 
#b2b-engagement #channel-marketing

Savannah Bobo

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