Is Channel Attribution Broken by Design? 

Great channel programs are axed all the time, even when they’re working. They’re killed for the same reason …

Ric Williams
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Image of a broken screen with fractured colors and shapes - Is Channel Attribution Broken by Design?

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Grid on black background, with green arrow in foreground showing off-the-chart growth - boost channel sales 30-40%
3 Proven Ways to Boost Channel Sales 30-40%
#channel-insights #channel-revenue

Savannah Bobo

Celebrating Black History Month with Extu
Celebrating Black History Month with Extu
#workplace-culture

Savannah Bobo

Opinion: Your HVAC Sales Strategy Needs Better Data
#channel-insights

Jeff Cagle

Arrows pointing to a central image featuring a group stacking hands - illustrating the results of challenging your channel partnership approach
Challenge Your Channel Partnership Approach
#channel-insights #partner-marketing

Savannah Bobo

Five employees on the left clap while one employee on the right raises his hand - representing collaboration and success involved with sales incentive program examples
What Is a Sales Incentive Program?
#incentive-programs #group-incentive-travel

Savannah Bobo

Get Ready for The Ultimate Incentive Plan Template
#incentive-programs

Savannah Bobo

Image of ductless mini split HVAC tech
HVAC Tech Breakthroughs in 2024
#uncategorized

Savannah Bobo

HVAC system with hot air balloons in background - representing data-based HVAC sales strategies vs hot air
Stop Basing Your HVAC Sales Strategies on Hot Air 
#channel-marketing #channel-revenue

Savannah Bobo

What is a SPIFF? A sales performance incentive fund could include debit cards like the ones pictured here.
What is a SPIFF in Sales?
#incentive-programs #channel-revenue

Jeff Cagle

Example of employee reward ideas - a tablet with a points program reward program featured onscreen, pink and orange gradient background
11½ Excellent Employee Reward Ideas
#incentive-programs #b2b-engagement

Nichole Gunn

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