Is Channel Attribution Broken by Design? 

Great channel programs are axed all the time, even when they’re working. They’re killed for the same reason …

Ric Williams
arrow
Image of a broken screen with fractured colors and shapes - Is Channel Attribution Broken by Design?

Blog

Celebrating Pride Month 2024 with Extu - Extu Empowers LGBTQ+ Voices
Celebrating Pride Month with Extu
#workplace-culture

Savannah Bobo

Laptop open to an online catalog featuring tangible rewards, electronics - tangible rewards vs customer rebate programs
Tangible Rewards vs. Rebate Programs for Customers
#customer-loyalty

Jeff Cagle

Slightly blurred person standing in the middle of a warehouse aisle - mid-tier channel partner sales
Drive Mid-Tier Channel Partner Sales with These Low-Touch Engagement Strategies
#b2b-engagement #channel-revenue

Savannah Bobo

Image of car driving on road with a view of city outside car with motion blur and light trails - B2B Sales Acceleration
Free eBook Chapter: Step on It! SMB & Mid-Market Sales Acceleration
#channel-revenue

Savannah Bobo

Man holding his hand over his eyes making exasperated expression - construction marketing fails
From Sh*tshow to Superhero: Fix These 6 Construction Marketing Fails (Fast) 
#channel-marketing

Savannah Bobo

A group of people wearing backpacks, walking through green hills - incentive travel services
Maximizing ROI with Incentive Travel Services: Industry Best Practices
#b2b-engagement #channel-marketing

Savannah Bobo

View of the back of a man in a white hard hat as he works on HVAC system - HVAC technician shortage
What No One Is Saying About the HVAC Technician Shortage 
#b2b-engagement #channel-revenue

Savannah Bobo

Man using laptop, with examples of B2B marketing statistics inside colored blocks
2024 B2B Marketing Statistics and Research
#channel-insights #channel-marketing

Savannah Bobo

Two construction employees at a jobsite with bright sunlight in background - construction employee engagement
Construction Employee Engagement – It’s Time for a New Perspective
#b2b-engagement #channel-insights

Savannah Bobo

Two people shaking hands over desk - partner engagement in B2B marketing
Importance of Partner Engagement in B2B Marketing
#b2b-engagement #channel-marketing

Savannah Bobo

Previous 1…89101112…34 Next