Rethinking Market Development Funds in 2026 

Suppliers provide market development funds (MDF) to their partners to fund local marketing and demand generation efforts. Despite …

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Colorful bars leading up to a jar filled with coins and topped with plant growth - outcome-based market development funds

Jeff Cagle

Laptop open to an online catalog featuring tangible rewards, electronics - tangible rewards vs customer rebate programs
Tangible Rewards vs. Rebate Programs for Customers
#customer-loyalty

Jeff Cagle

3 Ways You Can Use Data to Accelerate Channel Sales in HVAC
Increase HVAC Sales in 2024 with Data 
#channel-revenue

Jeff Cagle

Opinion: Your HVAC Sales Strategy Needs Better Data
#channel-insights

Jeff Cagle

What is a SPIFF? A sales performance incentive fund could include debit cards like the ones pictured here.
What is a SPIFF in Sales?
#incentive-programs #channel-revenue

Jeff Cagle

orange life saver represents incentive programs helping b2b marketing in a recession
How Incentive Programs Can Help B2B Marketing in a Recession
#channel-marketing #incentive-programs

Jeff Cagle

channel marketing touch points
How Do Incentive Programs Create More Channel Marketing Touch Points? 
#b2b-engagement #customer-loyalty

Jeff Cagle