Austin, October 23 – Extu, a leader in channel marketing solutions for IT partners and global IT brands, today announces that is has named Simon Hjorth, a global marketing executive with more than 25 years of experience in international marketing and sales with a proven record of driving growth, as Vice President of Client Sales. Extu has grown rapidly since opening an office in the U.S. in 2015. Recently the company added Microsoft and Samsung to an already-robust portfolio of clients that includes Lenovo, Dell and HPE, among other major IT brands. Hjorth will help Extu to drive growth in existing markets and prepare for future growth in new markets around the world.
Hjorth comes to Extu from Archer Malmo, one of the largest independent advertising agencies in the US where he was Senior Vice President and General Manager for the Austin office. From 2008 to 2016 he worked in leadership positions for WPP, the global communications group, first as Regional Director of Operations for Enfatico in Singapore, later as North America Managing Director for AdPeople WorldWide and as SVP for Wunderman, servicing clients like Dell, Akamai and Citi.
Hjorth is the latest hire to help the organization drive further growth in the U.S., Extu’s largest market. In the three years since opening its office in Austin, TX, Extu has increased its U.S.-based staff from three to 30. Hjorth’s role will be to work directly with Extu clients to continue their growth trajectory via through-channel marketing solutions that meet their specific needs.
“I’m thrilled to join Extu and can’t wait to see what we are able to accomplish in the coming months and years,” said Hjorth. “What’s particularly exciting about Extu is its unique model, which delivers exceptionally high ROI for clients. As a result, the firm has experienced tremendous growth and still has a lot of room to grow further in the U.S. and beyond.”
“In both in-house roles and as a consultant, Simon has a long record of helping companies grow and thrive across the world,” said Michael Heldebrandt, Extu Country Manager for the U.S. “I do not doubt that his skills will be of tremendous value as we expand.”
Extu is a platform-enabled marketing solutions provider unlocking the power of the indirect marketing channel and supercharging a brand’s return on investment. Extu offers channel partners hands-off, sophisticated marketing services fully funded by some of the largest brands across the globe. Through a mix of high-quality digital marketing, innovative content, promotions and insights, Extu helps channel partners acquire new clients and engage their existing customers.
The company was founded in 2008 in Sydney, Australia and has operated in the US since 2015, when it opened offices in Austin, TX. Extu serves more than 2,500 channel partners in North America, reaching 3 million IT buyers each month.