Extu set to double workforce

Austin, Texas (August 24, 2017) ​– Two years after opening its U.S. headquarters in Austin, Texas, direct marketing company Extu now serves more than 2,500 IT reseller partners. The company expects to see 70% year-on-year growth from 2017 to 2018 and plans on moving into new, bigger offices in the coming weeks to accommodate an increased staff, which will expand from 15 to 30 employees in their Austin office over the next 12 months.

A trusted bridge between vendors and channel

Since being founded in 2008 in Sydney, Australia, Extu has become a market leader in every market it enters due to the unique marketing service it offers small to midsize IT resellers, which traditionally have lacked the resources and experience to run their own direct marketing campaigns.

Extu offers resellers access to a high-quality direct marketing program that includes digital outreach, innovative content, sales promotions and insights for both the vendor and the channel. The program is proven to drive incremental sales and is fully-funded by the participating vendors.

“Unlike anyone else, we understand what the vendors need, and how the small to mid-size segment of channel partners can be helped to realize their own revenue targets,” says Michael Heldebrandt, VP and U.S. Manager for Extu. “We have become a trusted partner for both and we have our own strong growth of the last year to show for it.”

2,500 channel partners in the U.S.
Among the vendors that have helped fuel Extu’s growth are Dell, HPE, HPI and Lenovo. With those trusted brands, Extu has seen its channel partners skyrocket from 1,200 to 2,500 in just a year, reaching a total of 2.5 million IT buyers.

The tremendous growth demands additional manpower, which Extu leaders in Austin will recruit and acquire over the next 12 months. The company will put particular emphasis on boosting its sales and marketing teams.


Extu brings IT partners and global IT brands together. It offers digital marketing as a service that is used by thousands of IT partners across North America, Australia, and New Zealand and that is fully funded by the largest IT brands. With a mix of high-quality digital marketing, innovative content, effective promotions, and powerful insights, Extu helps IT partners acquire new clients and engage their existing customers.

Founded in 2008, Extu has nearly 100 employees who work from offices in Austin, Texas and Sydney, Australia. The company serves a total of 2,500 channel partners in the U.S., Australia, and New Zealand —  a total combined network that reaches 3,500,000 IT buyers each month.