In her latest article for Industry Today, Nichole Gunn shares actionable insights for leaders in manufacturing and construction on leveraging artificial intelligence (AI) to drive growth in sales, marketing, and operational efficiency. With AI transforming industries facing labor shortages and high demands for efficiency, the piece highlights five key strategies to stay competitive:
- Automate Administrative Tasks: AI reduces time spent on documentation by generating instructions, estimating project times, and composing job-related documents, freeing teams to focus on high-impact activities.
- Optimize Inventory and Supply Chains: Predictive analytics enhance inventory management and production planning, ensuring efficiency and cost-effectiveness.
- Enhance Brand Awareness with Channel Marketing Tools: AI-powered tools streamline multi-channel marketing, enabling businesses to create and distribute high-quality content at scale.
- Improve Time Management with Remote Monitoring: AI helps anticipate maintenance needs, optimize scheduling, and proactively address potential issues.
- Boost Customer Engagement with Chatbots: AI chatbots provide instant assistance, generate leads, and improve customer satisfaction through real-time interactions.
Nichole emphasizes that AI is more than just a trend—it’s a strategic partner that equips businesses with tools to stay agile and competitive in a fast-changing landscape.
About Nichole Gunn:
As Extu’s Global CMO, Nichole Gunn brings over two decades of expertise in B2B marketing. She specializes in data-driven strategies, demand generation, and enhancing customer experiences. Under her leadership, Extu’s award-winning content marketing has driven a 30% increase in sales for clients like Adobe, FW Webb, and Dell.
Read the full article on Industry Today: 5 AI Tips to Keep You Ahead of the Curve.