Extu has announced the promotion of longtime executive Nichole Gunn to Chief Executive Officer. Gunn, who previously served as Chief Marketing & Sales Officer, brings 17 years of leadership experience and a proven track record of driving growth, product innovation, and cultural transformation at Extu.
Her appointment follows a record-setting first half of 2025 and positions her among a growing number of women leading in the B2B technology and channel space.
“Nichole has the experience, passion, and drive to take Extu forward,” said Mark Herbert, Board Member and Advisor to the CEO. “Her leadership is exactly what the company needs at this exciting stage”.
In her new role, Gunn will focus on accelerating client growth through Extu’s Partner Experience Platform, advancing the company’s AI-driven platform strategy, and guiding the launch of a new program set for late 2025.
Extu also announced that former CFO William Shida has been named President and Chief Operating Officer. Shida, who will continue to oversee financial operations, joins Gunn in leading Extu’s next phase of expansion.
“With William and I aligned on growth and channel clarity, I’m excited to continue working alongside him as we lead Extu forward,” said Gunn.
For more information on these changes, check out the full press release.