Giving Back: An Inside Look at the 2019 Children’s Healthcare of Atlanta Christmas Parade

It’s that time of the year! This past Saturday, Incentive Solutions had the chance to support our favorite clown. Every year, our President and CEO, Mark Herbert, teams up with other Atlanta business executives and community leaders in the Distinguished Clowns to give back to Atlanta’s children.

The 2019 Children’s Healthcare of Atlanta Christmas Parade was everything you could hope for from a Christmas parade, with dancers, floats, Star Wars characters, high school marching bands, Santa Claus, and of course…clowns! All proceeds from the event went directly to supporting advanced pediatric care in Atlanta.

Holiday Cheer for the Kids at Egleston Hospital

In addition to sharing, laughter, toys, and candy with children along the parade route, the Distinguished Clowns were able to visit with the kids at Egleston Hospital earlier in the day.

“We begin the day early,” said Mark Herbert. “After we get dressed and put on our makeup, we go and visit the children at the hospital before marching in the parade. It means a lot being able to make a kid smile while they’re in the hospital.”

Mark Herbert Distinguished Clowns
Mark Herbert, Distinguished Clown and President & CEO of Incentive Solutions.

With A Little Help from Our Friends!

With the help of our clients, staff, and friends, Mark Herbert was able to exceed his goal of raising $3,000 for children’s healthcare. We are incredibly grateful for their support every year. It means a lot to us, and it means even more to the children and their families whose lives are impacted by children’s health issues. Thank you.

The good news is that if you missed this chance to donate, Children’s Healthcare of Atlanta accepts donations year-round. Learn more about how you can give back at