Through Channel Marketing Made to Drive Mid-Market Growth
Extu’s through channel marketing program features the only content automation system built for mid-market companies
Engage Partners Effectively with Through Channel Marketing Software
Extu’s AI-powered channel marketing software scales effortlessly to help you reach resellers with targeted, multi-touch campaigns. Engage partners with award-winning content while getting actionable data to tie your marketing efforts directly to revenue.
Get a free Demo
Proven Results from Our Through Channel Marketing Programs
80% Partner Engagement
9x industry average in partner participation
40% increase in PVC pipe sales
20:1 ROI
Average $8M sales increase in first year
80% reduction in cost per MQL
$7M in New Leads
$75M pipeline increase in 8 months
47 new partners added on average
“Extu has complimented Net Communications’ channel marketing strategies in recent years and are always responsive to our needs. It’s a great way to keep in touch with our customers and keeps our unique brand, partner status and business core offerings top-of-mind.”
Tara Jafari
General Manager, Net Communications
See What Our Leading Through Channel Programs Can Do For You
Through Channel Marketing Automation Software
Extu offers the only content automation system built for the mid-market. Engage channel partners and grow revenue with targeted, multi-touch campaigns that curb resource costs and yield performance data that proves ROI.
- Multi-touch campaigns delivered each month automatically that takes less than five minutes per month to manage
- Integration with LinkedIn and Facebook so you can share content instantly in a single click
- Simplified, cost-efficient options powered by AI-generated content
80%
Average rate of participation in our partner programs
Award-winning
content created by industry experts
Channel Marketing Services and Support
With expert services supporting our marketing technology, Extu delivers a through channel marketing solution that’s creative and strategic. Let us give you back your time while providing the expertise to make your campaigns more successful.
- Award-winning, multimedia content created by industry experts
- Partner onboarding and activation
Partner list uploading and data auditing - Campaign performance analysis
- Custom content such as surveys, product-specific campaigns, and more
Six Steps to Success with Extu’s Through Channel Marketing
With our six-step process, through channel marketing is super easy. Reach a whole new level of partner engagement with a streamlined process and relevant, ready-to-go content marketing.
Step 1: Create your campaign.
Extu creates your marketing campaign, including infographics, product marketing, videos, whitepapers, ebooks, and thought leadership.
Step 2: Approve and launch your campaign.
Partners receive the campaign, which they review, edit, and schedule in less than 5 minutes. They can then maximize campaign results with mircosites, lead gen forms, and social posts.
Step 3: Build brand awareness.
Your campaign builds awareness with automatically shared social posts reaching your partner’s entire LinkedIn and Facebook audiences.
Step 4: Get campaign insights.
The Insights Hub, which can be used as a CRM for partners, delivers real-time lead alerts and post-campaign summaries. Lead scores are updated in the dashboard based on qualification.
Step 5: Submit sales.
Use our free resources to independently report and measure your program’s success, or let our tech and services do it for you. Either way, we’ll help put you on the road to provable ROI and repeatable success.
Step 6: Prove ROI.
With real-time data to back you up, you can demonstrate your program’s ROI based on revenue, not pipeline. Easily prove ROI and value—then do it all again!
Extu is trusted by companies like:
Case Studies
Looking to boost your B2B marketing prowess for the channel? Extra credit reading for people who like to be in the know.
Extu’s Partner Experience Platform
Incentive Solutions is just one block in the Extu tower. Combined with Incentives and Group Travel Incentives, you can fully understand and maximize channel opportunities and watch your bottom line exponentially grow.