Expansion Into The Enterprise Market

The Situation

Extu worked with a client to expand into the Enterprise market with a focus on driving server, storage, and networking solutions. The goal was to continue the growth of the vendor’s Core Client Campaign in the SME and public sector space.

The Solution

• Strong Growth: Initial pilot of 150 targeted resellers ramped to 250 partners due to high partner engagement.
• Engaged Partners: Program performed at an exceptionally high partner engagement rate of 85%.
• High level of consideration: Program driving record consideration and sales (MGO won) in expertise space.

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