As economic challenges pressure the lumber and building materials (LMB) industry, staying competitive requires innovative solutions. Incentive programs can help businesses drive sales, boost employee engagement, and enhance customer satisfaction.
In a new article published in Building Products Digest, Extu CMO Nichole Gunn explores why incentive programs work and how companies can use them to motivate teams, increase efficiency, and maximize ROI. She shares a real-world success story of an HVAC company that boosted sales by 45% through a well-structured incentive initiative.
For businesses looking to implement their own winning incentive program, the article outlines four key steps:
- Define clear goals.
- Choose meaningful rewards.
- Keep the program simple.
- Measure and adjust for ongoing success.
Whether you’re a small contractor or a large distributor, a well-designed incentive program can turn challenges into opportunities—keeping your business thriving, even in a tough market.
Read the full article in Building Products Digest to learn how to build an incentive strategy that drives results!