B2B e-commerce in the U.S. is expected to reach $3 trillion by 2027. Yet too many sales and marketing leaders are leaving money on the table—stuck battling data silos, limited channel insights, and inefficient campaigns.
It’s time to step into your hero’s journey, unlock your channel superpowers, and gain the power of control.
The Business Case for Control
- Lack of unity creates chaos: 95% of companies use 6+ data sources, but only 31% are satisfied with their ability to unify them.
- Customer acquisition is 5–25x more expensive than retention, yet 3 in 5 marketers allocate most of their budget to acquiring new business.
- Business from existing customers makes up over 75% of the average B2B revenue stream.
- Marketers confident in their data strategy are 5x more likely to grow revenue by over 20%.
Your Four Control Superpowers
X-Ray Vision into Data
Unify partner and customer data to eliminate silos and gain full visibility. Better data leads to better outcomes—and confidence in revenue-driving decisions.
Super-Speed Partner Marketing
Empower partners with co-brandable campaigns, launch-ready playbooks, and syndicated content. Automate MDFs-in-a-box and enable always-on nurturing triggered by buyer signals.
Incentive Recognition Forcefield
Reward partners for high-impact actions with behavior-based incentives, tiered goals, and flexible redemption options. Use verification to ensure transparency and motivate partners with rewards that matter.
Predictive Foresight
Use lead-scoring, intent data, and forecasting to surface conversion opportunities and partner coverage gaps. Proactively enable partners with training, support, and resources before deals stall.
The Final Form: A Fully Controlled Channel
With all systems connected, clean partner data in place, and every step of the journey tracked, you gain complete control of your channel. That means closing the loop between marketing and sales, and opening the door to new innovations.
Ready to take control of your channel?
Call us and we’ll help you tap into your super strength.