Our CMO, Nichole Gunn, was recently on Tony Moore’s podcast, jobTopia. They explored topics relevant for manufactures and automotive OEMs, such as marketing automation, attributable sales, and the importance of data collection in understanding consumer behavior.

Among the many topics they covered, they discuss LinkedIn’s power as a platform for brand marketing, stressing the importance of cultivating brand awareness over direct sales pitches. The conversation also delves into the innovative use of memes in marketing, the creation of memorable experiences for distributors, and the challenges posed by the current job market, aptly termed the ‘Great Shuffle.’

You can find it wherever you listen to your favorite podcasts, or you can listen directly on Tony’s website, timpl.