Our Fearless Channel Marketing Leadership

In the whirlwind of channel marketing, strong leadership guides the way, uniting partners, smashing goals, and making magic happen.

Our Fearless Channel Marketing Leadership

In the whirlwind of channel marketing, strong leadership guides the way, uniting partners, smashing goals, and making magic happen.

Our Executive Channel Leadership 

Our executive leadership team isn’t satisfied with being just another B2B marketing company. Helping brands gain channel growth and sell more is the passion that flows through our company, from the top down. 

Nichole Gunn

As CEO, Nichole Gunn leads Extu with a bold vision for growth where channel tech, incentives, and partner marketing unite. With more than 20 years of experience and a passion for learning, travel, and empowering others, she helps companies and partners achieve measurable, lasting success.

Nichole Gunn

Chief Executive Officer

William Shida

Passionate and driven President & Chief Operating Officer, William Shida, brings innovation to finance. Expert in planning, budgeting, risk management, maximizing profitability. Natural leader empowering teams, driving organizational growth. Enjoys family time, golf, travel, Atlanta sports, coaching son’s sports.

William Shida

President & Chief Operating Officer

Kelly Held

With 20+ years of tech expertise, Kelly excels as CIO. Developed solutions, managed tech for incentive programs. Author, editor of IT books/exams. Graduated cum laude with B.S. in Physics. Holds professional certs from Microsoft, Oracle, Cisco, (ISC)².

Kelly Held

Chief Information Officer

Alli Smith

Drives operational excellence by aligning people, processes, and technology. Known for building high-performing teams, strengthening collaboration, and creating scalable systems that deliver clarity, efficiency, and measurable results for clients.

Alli Smith

Vice President, Operations

Scott Fristachi

A passionate sales leader driven to execute, teach, and empower. From elevating startups to advancing major enterprises, He excels in any environment and thrives at developing teams, guiding others to achieve and grow to the next level.

Scott Fristachi

Vice President, Sales

Nick Bayer

Experienced financial professional skilled in leading cross-functional teams, delivering strategic insights, and driving process improvements. Thrives under deadlines and ambiguity in high-growth environments, consistently supporting company objectives and facilitating strategic growth targets.

Nick Bayer

Vice President, Corporate Controller

Miles Beacroft

Innovative, trusted business leader with Fortune 500 and award-winning agency experience. Known for client-centric thinking, agile execution, and empowering teams. Led global B2B, B2C, and channel marketing, driving revenue growth and expanding EMEA programs across 25 countries.

Miles Beacroft

Senior Vice President, Global Channel Marketing

The Industry Leaders Supporting Our Decision-Makers 

From marketing leaders to those who help our clients create channel sales strategies and campaigns, our influencers are solutions-oriented and driven. 

Deven Crane

Deven Crane

Director of Travel Services

Bowie Link

Bowie Link

In-House Counsel

Katrina McLean

Katrina McLean

Human Resources Manager

Partnering With Us = Higher Returns for You