Case Study
Building Supply
Company Sees 11:1
ROI on Revenue
Extu helped this building supply dealer increase
engagement and sales using a data-driven
loyalty program.
The Situation
A building supply dealer came to us for a solution that would increase loyalty and market share among 100 high-potential, at-risk contractors. They introduced a loyalty program to award points for purchases, incentivizing increased spending. This program successfully enhanced customer engagement, fostered loyalty, and
encouraged sales growth.
The Solution
With a structured point system, this dealer awarded contractors 1 point for each dollar spent, and a bonus reward system offering 4 points for each dollar spent above the previous year’s amount. Additionally, they secured more business by randomly awarding points as incentives for truck load sales and expanding the program to their entire customer base.
In the program’s first year, sales among contractors participating in the program were 14% higher than those not participating in the program. Over the next three years, the dealer saw 38% more growth from their program participants over their non-participants.
Do this for me!Results
14%
more sales from participants vs
non-participants in program’s first year
38%
from program participants vs.
non-participants over 3 years