The Partner Experience Platform

The only all-in-one B2B platform that unifies through-channel marketing, incentive management, and end-to-end 1st, 2nd, and 3rd party data attribution. Fully integrated and compliant, the platform is built to deliver unmatched visibility and designed to scale growth across even the most complex partner networks.

The Partner Experience Platform

The Partner Experience Platform

The only all-in-one B2B platform that unifies through-channel marketing, incentive management, and end-to-end 1st, 2nd, and 3rd party data attribution. Fully integrated and compliant, the platform is built to deliver unmatched visibility and designed to scale growth across even the most complex partner networks.

The Only All-in-One Partner Marketing, Incentive, and Data Attribution Platform

The Partner Experience Platform connects every signal across your ecosystem so you know what’s driving revenue, what’s wasting budget, and what you should do next. It’s the first out-of-the-box partner operating system built to unify marketing, incentives, and data attribution into one seamless, scalable, and compliant solution.

Engagement Insights

Capture real-time 1st-party data from your own campaigns, websites, and reward programs. See exactly who’s opening, clicking, engaging, and redeeming.

Track Leads and Pipeline Value

Get 2nd-party insight from partners logging leads and closed deals. You’ll see which partners are driving pipeline and which campaigns are making it happen.

Outside Insight. Inside Impact.

Tap into 3rd-party intent data and behavioral signals to see what buyers are doing beyond your brand, then connect it back to the campaigns driving action.

Verified ROI Reporting

This is where it all connects. With campaign engagement, partner-reported sales, and full data attribution in one platform, you can finally tie revenue to activity.

Where Great Brands Go To Grow

Manage Every Piece of the Program

Once you know what’s driving results, you need a way to act on it – fast. The Partner Experience Platform turns insight into execution by giving partners and program managers the tools to do it all in one place.
It’s one platform where you and your partners can:

  • Authenticate domains and track matched sales automatically.
  • Launch co-branded campaigns and manage subscriber lists.
  • Access real-time analytics across content, leads, and incentives.
  • Drive engagement with instant point redemptions and gamified rewards.
  • Monitor earned, redeemed, and remaining rewards in realtime.

The Partner Experience Platform eliminates the tech sprawl that slows channel programs down and equips you to run high-performance channel programs without the tech hassle. Since it’s all in one place, engagement doesn’t just start strong, it stays strong. In fact, 75% of participants remain active at year two, and stay going strong in year five. 

partner experience platform at extu

Why Channel Leaders Choose Extu

Total Channel Control

Run marketing, incentives, and partner ops all from one place. No more bolt-ons or manual syncs.

Engagement Loops

Partners stay active with personalized experiences that are baked into the platform.

Data You Can Actually Use

Connect sales claims, campaign activity, and pipeline performance into one actionable view.

Compliance Covered

Global privacy and Incentive traceability? Handled. Extu is purpose-built for B2B enterprise standards.

Steps to Success with
Extu’s Partner Experience Platform

Step 1: Select package
The Partner Experience Platform

Step 1: Select package

Choose between a simple rewards distribution tool, a full incentive program with 2 modules, or total access to all our incentive technology and services. 

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The Partner Experience Platform

Make your channel marketing
smarter, faster, and more
transparent. 

Want to see what’s driving your revenue?  

Request a Demo

“We use the program to increase revenue and profit and prove it, on several products that we offer our B2B customers. The greatest benefit – hitting top line growth.” 

The Partner Experience Platform

Dave Quatela 

N. American Marketing Manager, Siemens