Your channel
program looks great.*
*Here’s what it looks like when the data agrees
The Partner Experience Platform connects your incentive spend, campaign execution, and partner behavior in one place so when someone asks what your program produced, you have a real answer.
Request a DemoYour channel
program looks great.*
*Here’s what it looks like when the data agrees
The Partner Experience Platform connects your incentive spend, campaign execution, and partner behavior in one place so when someone asks what your program produced, you have a real answer.
Request a Demo
69:1
Documented sales ROI
30.4%
Avg partner campaign CTR vs.
1-3% industry avg
59%
Of channel marketers lose
data switching tools
Download Our Attribution Report
Free research on one of the most expensive problems in channel marketing.
Where Great Brands Go To Grow
The Reality Check
Most channel programs are running on assumptions.
Activity reports that look great until someone asks what they actually produced. Incentive spend nobody can fully account for. Partners who are “engaged” right up until they aren’t.
That’s not a people problem. It’s a tools problem. The data exists. It just lives in three places that don’t talk to each other.
The Partner Experience Platform. One system. One source of truth.
Prove Channel Performance
Campaign execution, incentive spend, and partner sales in one view. Documented ROI up to 69:1.
See Behavior Before Revenue
Partner signals arrive weeks before revenue. 90%+ activation = 3.44 leads per partner. Below 75% = 0.71.
Find Where Mindshare Is Going
Nearly 50% of partners promote competitors because they get better assets. Now you can see where attention goes.
“We use the program to increase revenue and profit and prove it, on several products that we offer our B2B customers. The greatest benefit – hitting top line growth.”
Dave Quatela
N. American Marketing Manager, Siemens
Most channel programs generate real revenue. Very few can show where it came from.
The attribution crisis is not one problem. It is five interconnected failures hitting manufacturers and distributors simultaneously.
“Growth without attribution isn’t strategy.”
— Nichole Gunn, CEO, Extu
Most channel programs can’t prove what’s driving revenue. We researched why.
The Prove It Report draws on data from 228+ incentive programs across manufacturing, building materials, HVAC, automotive, and technology verticals to document the attribution gap and what closes it.
More on channel performance, partner engagement, and incentive ROI.
The Manufacturer’s Playbook for Through-Channel Marketing
A Guide to Self-Funding B2B Reward Programs
How to Educate and Engage Contractors
From Rewards to Results: The Ultimate Incentives Guide
Stop defending spend. Start proving it.
See what Channel Intelligence looks like for a program like yours.
Request a Demo