What kinds of incentive solutions does Extu offer?

Extu offers a full range of channel marketing and incentive solutions, including omni-channel marketing campaigns, incentive programs (including a robust rewards platform plus program management), and group travel programs combining ROI-measuring tech with trip management. Our services provide strategic guidance and program management, while our programs and incentive technology make it easy to engage partners, increase sales, and track results from a single platform.

What challenges does Extu’s incentive solutions help solve?

Extu helps solve common channel challenges like low partner engagement, unclear ROI, and resource-heavy program management. Clients get strategic support from our services, while our marketing and incentive technology make it easy to run effective campaigns, reward performance, and gain full visibility into what’s working—so you can grow your channel with confidence.

Can Extu’s incentive solutions be tailored to different partner tiers or industries?

Yes – Extu’s solutions are flexible enough to serve multiple partner tiers and industries. Whether you’re targeting top-performing dealers or supporting a broad partner base, our programs adapt to your goals. We specialize in the building/construction, tech, automotive, and energy/electric industries, but we’ve built successful programs for companies in lots of other sectors!

How does Extu measure the success of its incentive solutions?

Extu measures success by drawing a clear line from promotions and campaigns to revenue. With real-time data and performance dashboards, you can track engagement, sales impact, and ROI across all your programs. Our solutions are designed to prove what’s working and optimize what’s not. Learn more about how we prove channel marketing ROI.

Do you offer a demo or consultation?

Yes, we’d love to show you how Extu can work for your business. Whether you’re exploring incentive programs, channel marketing services, or our full-service platform, we’ll walk you through what to expect and how we can help you hit your goals. Request a consultation to get started.

Nichole Gunn

CEO | Titan 100 Board Member

Changing the channel. Proof in tech. Impact in AI. Loyalty in service.

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About Nichole

Nichole Gunn is the CEO of Extu, a Titan 100 honoree and board member, and one of the few women leading at the intersection of channel tech, incentives, and partner marketing.

For more than 20 years, Nichole has been obsessed with growth. Her career has been built on a rare combination of vision and execution: aligning people, programs, and platforms to unlock measurable impact.

Her first love was marketing – the data, the research, and the puzzle of moving customers to act. But that foundation led to something bigger, a passion for reimagining how companies grow through their channels. Nichole has spent her career studying shifts in markets, products, and buyer behavior, always asking one question: How do we create advantage?

The Vision in Action

Nichole’s goal as CEO is bold but simple: change the channel.

That means leading the charge in technology, growth and service. This vision is embodied in the Partner Experience Platform, where Extu unifies incentives, through-channel marketing, and analytics. It provides manufacturers and distributors with the clarity and control needed to drive growth.

See the full package.

Tech That Works

AI That Delivers

ROI That Proves

Service That Matters

Media Spotlights

Nichole’s perspective is highlighted across podcasts, industry features, and leadership networks. She also serves as a board member of the Titan 100, a community of top business leaders.

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Speaking Topics

As an experienced keynote speaker, Nichole is invited to address audiences on the strategies shaping today’s channel and the leadership qualities that drive growth. Topics Nichole speaks on include:

Women in leadership: voice, visibility, and velocity
Building the Channel Intelligence Platform
Full-funnel attribution in distributed ecosystems
Predictive analytics as actionable insights
Scaling SaaS + services while keeping the human touch
Building high-performance cultures

Alli Smith

VP of Operations, Extu

“Nichole pairs bold direction with accountability, setting a high standard that makes her team stronger. She pushes hard, listens harder, and creates space for her people to grow.”

Personal Passions

Nichole is deeply interested in continuous learning, discovering the world through travel, and encouraging better care for animals.
She is equally passionate about bringing more women into the channel and supporting women leaders. While there are still very few women in executive roles across channel tech and incentives, Nichole is committed to paving the path forward, proving that voice, visibility, and representation matter.

Get In Touch

Looking explore collaboration on the future of incentives, partner ecosystems, and AI in the channel?

Press Inquiries Visit Nichole’s LinkedIn