The Science + Emotion of B2B Loyalty

Drive B2B loyalty by understanding how it works.

Citing research by renown economists and neurologists, this ebook examines the behaviors, emotions, and brain science that influence humans’ brand loyalty decisions. Learn how to apply these concepts to a successful B2B loyalty strategy.

What’s in this guide:

• Psychological and economic experiments cited in Behave: The Biology of Humans at Our Best and Worst, Hacking Human Nature for Good, Mixed Signals, and Payoff
• Research on the science of B2B loyalty (dopamine, intrinsic vs extrinsic motivation, social proof, social and self signaling)
• Research on the emotions that influence B2B loyalty (recognition, meaningfulness, purpose, and belonging)
• Best practices on incorporating psychological and behavioral principles into your B2B loyalty program design
• Worksheet for implementing and managing a B2B loyalty program

Maximize positivity and results in your B2B loyalty program, while avoiding disappointment and disengagement.