Your channel program is probably working. Probably.
The data disagrees.
Most channel programs run on disconnected data and institutional habit. The numbers behind that problem are worse than most people realize.
Request a DemoYour channel program is probably working. Probably.
The data disagrees.
Most channel programs run on disconnected data and institutional habit. The numbers behind that problem are worse than most people realize.
Request a Demo
60%
Of MDF goes unspent or can’t be connected to measurable outcomes each quarter.
66%
Of channel marketers lack real-time visibility into their partner marketing programs.
25%
Of B2B marketers consider their marketing measurement even “fair.”
The Channel’s Billion-Dollar Blind Spot
Free research on one of the most expensive problems in channel marketing.
The Reality Check
Most channel programs are running on assumptions.
Activity reports look great until someone asks what they produced. Incentive spend goes out and the ROI math gets fuzzy. Partners are “engaged” right up until they start selling someone else’s line.
By the time anyone has answers, the budget decisions have already been made and the quarter is already gone.
Most channel programs generate real revenue. Very few can show where it came from.
“Growth without attribution isn’t strategy.”
— Nichole Gunn, CEO of Extu
The Partner Experience Platform. One system. One source of truth.
Prove Channel Performance
Campaign execution, incentive spend, and partner sales in one view. Documented ROI up to 69:1.
See Behavior Before Revenue
Partner signals arrive weeks before revenue. 90%+ activation = 3.44 leads per partner. Below 75% = 0.71.
Find Where Mindshare Is Going
Nearly 50% of partners promote competitors because they get better assets. Now you can see where attention goes.
“We use the program to increase revenue and profit and prove it, on several products that we offer our B2B customers. The greatest benefit – hitting top line growth.”
Dave Quatela
N. American Marketing Manager, Siemens
You’ve seen the problem. Here’s the research behind it.
Download the Channel’s Billion-Dollar Blind Spot Report and see exactly what the attribution gap is costing organizations like yours.
Brands That Stopped Guessing
Stop defending spend. Start proving it.
See what Channel Intelligence looks like for a program like yours.
Request a Demo