Tire Distributor Increases Online Sales 10x

The Situation

One of the U.S.’s largest independent tire distributors wanted to increase their brand
awareness and adoption of their online services and ordering tools, driving inbound traffic and e-commerce sales.

The Solution

The incentive program rewarded dealers for orders placed through the tire distributor website. Participants received a series of communications announcing the program, explaining how it worked and driving excitement:

• A program brochure increased enrollment during launch with information on how to enroll, earn points, and choose rewards.
• A postcard announced the program ahead of launch, creating interest by teasing available rewards.

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