Case Study

Global IT Brand Succeeds with Tier 2 Channel Partners

The Situation

Extu’s priority was to accelerate growth from emerging Tier-2 VARs. VARs were not utilizing existing through-channel, self-serve platforms as they had little-to-no in-house marketing resource.

The Solution

  • Extu runs monthly digital marketing campaigns for these emerging VARs.
  • Focus on making it easy = 70% of partners send digital campaigns every month, higher than any other program.
  • Extremely strong database (customer) engagement, 5 times industry benchmark*
  • Successful program scaling with 300 partners on the program

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2017 Attributable Closed Sales


Active Partners


Monthly Reach


Annual ROI