Supercharge your through-channel marketing with
a service-led approach
Through-channel marketing isn’t something you can just automate.
B2B marketing professionals are seeing distributed and local marketing as key to influencing new buyers, and they are increasingly reliant on channels, partnerships and alliances to reach customers. The problem? Oftentimes, the platforms that brands are supplying to partners are not being utilized, but many small partners lack adequate resources to successfully market themselves without the help.
In order to drive effective execution of TCM campaigns, and improve value realization from investment in TCMA platforms, brands need to take a service-led approach to through-channel marketing.
In 2019, Forrester Consulting conducted a survey of 100 partners & brands to evaluate usage, successes, and shortcomings of TCMA platforms in today’s Financial, Insurance, and Tech industries.
This survey was conducted by Forrester Consulting, on behalf of OneAffiniti. OneAffiniti rebranded as Extu in 2023.
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This study covers:
- Challenges partners face with executing efficient marketing campaigns.
- Shortcomings of many through-channel marketing automation platforms
- How to blend service & technology for a seamless through-channel marketing program
*Source: Empower Your Channel Partners with A Service-Led Approach to Through-Channel Marketing, a February 2019 commissioned study conducted by Forrester Consulting on behalf of OneAffiniti, now known as Extu.