Extu Democratizes Channel Marketing With New Services for All IT Partners

The company is also rolling out a fresh new look to kickoff its next chapter of growth.

AUSTIN, Texas (April 5, 2018) — Extu, a leader in channel marketing solutions for IT partners and global IT brands, today announces the launch of a new range of demand generation services aimed at small and medium-sized partners.

“Our new services will democratize channel marketing for an underserved section of reseller partners. Specifically, those partners that lack the in-house resources needed for through the channel marketing automation, but have robust and engaged customer lists,” said Joel Montgomery, CEO at Extu. “These lists offer plenty of untapped opportunities to create value.”

Digital Lead Hub, LinkedIn social plugin, and a fresh new look

Among the services and features rolling out is a new Digital Lead Hub, which will capture leads and identify subscribers who engage regularly with partners’ campaigns. It’s a better way to track inquiries, something partners have consistently asked for. Additionally, Extu will now email a partner’s campaign results after launch, making it easier to see how it performed as well as follow up on open enquiries.

IT partners will have access to the Extu LinkedIn social plugin, which posts monthly campaign content to LinkedIn on behalf of partners. It’s an easy way for partners to dramatically grow their reach. It’s a powerful way for brands to affiliate their message with a trusted advisor.

Extu has experienced steady growth in the last few years, with over 50,000 campaigns sent to date and more than $450 million in attributable sales globally. To kickoff a new era of sales growth, the company is rolling out a fresh new design.

“The new visual identity illustrates our commitment to nurturing trust between vendors and channel partners, as well as trust between channel partners and their customers,” Montgomery said. “That trust will continue to be at the heart of what Extu stands for.”


Extu brings IT partners and global IT brands together. It offers digital marketing as a service that is used by thousands of IT partners across North America, Australia, and New Zealand and that is fully funded by the largest IT brands. With a mix of high-quality digital marketing, innovative content, effective promotions, and powerful insights, Extu helps IT partners acquire new clients and engage their existing customers.

Founded in 2008, Extu has nearly 100 employees who work from offices in Austin, Texas and Sydney, Australia. The company serves a total of 2,500 channel partners in the U.S., Australia, and New Zealand —  a total combined network that reaches 3,500,000 IT buyers each month.