HVAC Manufacturer Incentive Program Earns 307% ROI

The Situation

One of the world’s largest electric cooling and heating companies wanted to sell more ductless HVAC units with a strong incentive program. They chose to incentivize contractors to learn more about, and ultimately promote, quote and drive sales of them to customers

The Solution

We built a manufacturer incentive program that targeted HVAC dealers and contractors, with two main goals:

▪ Increase sales of ductless HVAC units
▪ Increase market share and awareness of the new product line

The program was announced internally and to distributors two months prior to launch. Direct mail, social media, and email marketing encouraged registration.

Contractors received points for entering sales of eligible products into the platform. Once sales were approved, contractors received reward funds on reloadable, branded debit card.

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