Channel Marketing Program Generated Leads and Closed Sales

The Situation

Our goal was to extend client business in the SMB and Government/Education space, and focus on sales for server, storage, and networking.

The Solution

The vendor provided a list of 1,507 partners and Extu onboarded 436 partners. We worked with the partners to upload their customer list to a secure site and individual campaigns were built for each of those partners. Extu sent 1,685 emails with a total reach of 2.3M.

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