Energy Supplier Achieves 32% Sales Increase
and 20% Margin Growth

The Situation

One of the world’s largest producers of energy efficient technologies—and leading supplier of systems for power generation, transmission, and medical diagnosis—partnered with us to increase sales and margins.

They wanted customers to feel comfortable and confident using a new quotation system. They also wanted to increase brand awareness, market share, and customer retention to drive profitability.

The Solution

The supplier’s incentive program rewarded channel partners for quote activities in target locations, and for submitting small orders containing at least one of the following promotional products:

▪ Assembled panel boards (lighting and power panels)
▪ Switchboards
▪ Modular metering

Onboarding included a robust campaign, complete with reference guides and videos that clearly explained the rules of the program and, most importantly, the rewards. The sales team personally introduced the program to their distributors, who also received a welcome/registration reminder email.

A second program was created as a gamified training program. This program motivated participants to learn about exciting new products, then show off their product knowledge by completing quizzes for points. A built-in leaderboard promoted friendly competition among peers to maximize motivation and engagement.

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