Debunking Channel Marketing Myths

Despite all the channel marketing technology and tools available, many misguided assumptions persist about the role of software in overcoming channel marketing challenges. Channel marketers struggle to reach channel partners and execute holistic, consistent campaigns and clearly attribute their efforts to revenue.

Challenge the channel marketing myths that could be stifling your success.

In this guide, we’ll challenge three common myths about channel marketing software. We’ll cover the evidence countering these myths and insights to help guide channel marketers in the right direction.

You’ll learn:

  • Strategies for using automation in channel marketing.
  • Examples of successful through-channel marketing program strategies.
  • Improvements you can make to partner marketing content.
  • How to develop a strategic content marketing plan.
  • Ways to increase channel partner portal utilization.

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