Case Study
Customer Reward Program Increases PVC Pipe Sales 40%
The Situation
A U.S. distributor of plumbing, heating, cooling, and electrical products reached out for help growing customer loyalty. Due to a surge of competitors offering similar products, the distributor sought a new, cost-effective approach to customer retention and loyalty.
The Solution
The distributor chose us for our strategic approach to customer loyalty, reward variety, and easy-to-run customer loyalty programs. We developed a flexible loyalty program that rewarded customers with points for meeting an annual volume threshold of sales.
The program featured:
- A compelling value proposition
- An appealing point structure
- Wide range of merchandise and travel rewards
- Bonus points and special reward-earning opportunities, such as double points for purchasing qualifying products
- Exciting custom reward options, like a trip to see the local NFL team.
“We have roughly 600 members enrolled—that’s 600 people who are now more likely to order a faucet from us, because it gets them closer to a Disney vacation or a new set of golf clubs. And we don’t have to cut prices to get the sale.”
— VP of Sales and Marketing
Results
40%
Increase in PVC pipe sales