Case Study

Customer Reward Program Increases PVC Pipe Sales 40%

The Situation

A U.S. distributor of plumbing, heating, cooling, and electrical products reached out for help growing customer loyalty. Due to a surge of competitors offering similar products, the distributor sought a new, cost-effective approach to customer retention and loyalty.

The Solution

The distributor chose us for our strategic approach to customer loyalty, reward variety, and easy-to-run customer loyalty programs. We developed a flexible loyalty program that rewarded customers with points for meeting an annual volume threshold of sales.

The program featured:

  • A compelling value proposition
  • An appealing point structure
  • Wide range of merchandise and travel rewards
  • Bonus points and special reward-earning opportunities, such as double points for purchasing qualifying products
  • Exciting custom reward options, like a trip to see the local NFL team.

“We have roughly 600 members enrolled—that’s 600 people who are now more likely to order a faucet from us, because it gets them closer to a Disney vacation or a new set of golf clubs. And we don’t have to cut prices to get the sale.”

— VP of Sales and Marketing

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Increase in PVC pipe sales